Brand Identity | Visual Design | Customer Experience

About me

Ran XU

London/Paris/Shanghai/Beijing

EDUCATION         

09.2021 - 11.2022 | University of the Arts London - London College of Fashion, London, UK

Global Fashion Retailing - Awarded with Merit , Master Degree           

  • Research Project: Pet Social Currency: An exploratory study of engagement of pet accompanied millennial consumers in fashion retail servicescapes in Chinese market

Modules: Creative Retail Futures (Customer engagement strategy), Brand Management and Customer Insights, Retail Strategy and Operations, Advanced Retail Business, Sustainability Communication

08.2016 - 07.2020 | Beijing Institute of Fashion Technology, Beijing, China                                                  

Business Administration(Fashion Management), Bachelor Degree of Management                           

Fashion Design and Technology, Dual Bachelor Degree of Engineering

07.2024 - 12.2024 | Digital Design&Marketing Skills Bootcamp – Creative Alliance, London, UK   

Modules: Research and Ideation, Design Thinking, Graphic Design, Video Editing (Capcut), UX/UI Design (Figma)       

EXPERIENCE                                                                                   

10.2024 - 01.2025 | Graphic Designer,12%Profit investment management, London, UK         

02.2023 - 11.2024 | Visual Merchandising & Sales Associate, Tod’s, London, UK

01.2023 – 10.2023 | Brand consultant & Junior Marketing Manager, S.HAWKINS, London, UK

07.2022-09.2022 | Content creator, Lengyun Fashion Community 

02.2022-05.2022 | Visual Designer, LCF Co-project & The Future Collective, London, UK                

01.2021 - 06.2021 | Market consultant & Social media communication, iziRetail, Shanghai, China                           

05.2018 - 06.2019 | Assistant buyer (Womenswear), WalkinDark, Hangzhou, China 

07.2017 - 06.2018 | Chairman, Media Department, BIFT Student Association Union, Beijing, China                        

11.2017 - 05.2018 | Project leader, BIFT & Manchester Metropolitan University Fashion Brand Promotion Project, Beijing,China/Manchester, UK 

Volunteer experience

Architectural Tour Guide - Lillington Gardens Estate | Conservation Area, Westminster Council, London

Open House Festival Volunteer - Grafton Architects | The Marshall Building, LSE Campus, London

Certification

Excel Skills for Business Virtual Experience Program (Goldman Sachs)

Excel Skills for Business: Essentials &Intermediate I, II by Macquarie University (VLOOKUP, Pivot table, VBA, Goal seek)

LVMH Inside

Language

Mandarin - Native

English - Proficient

French - Elementary

KEY SKILLS

Market research and analysis

  • Deep understanding of the fashion and cosmetics market landscape and trends, with a multi-cultural perspective

  • Ability to create concise, structured proposals, reports, and presentations with an analytical mindset

  • Utilises mixed research methodologies for both strategic planning and visual creative solutions

Visual communication

  • Social Media Content Creation, Adobe Creative Suite (Photoshop, Indesign and Illustrator), Figma, Canva, Capcut

  • Office Package Literate(PowerPoint, Excel, Word, Outlook), Data visualisation

Personal

  • Prioritises cross-sectoral communication and cooperation to maximise the potential and output of the team

  • Detail-oriented, high level of accuracy and appreciations of aesthetics with strong creative eyes

  • Proactive problem-solver, commit to consistently delivering work of exceptional quality