Digital Marketing
I leverage my multi-disciplinary expertise to craft tailored digital marketing strategies for diverse markets, while also localising content specifically for Chinese market ensuring effective cross-cultural communication by RED and Wechat platform.Multichannel Media
01 | Creative Alliance Talent
Individual Bootcamp Project - 2024
A creative training platform launching project, covering channels from instagram, LinkedIn, Tiktok, Youtube and Facebook.
Social Media Content Plan
Instagram story
02 | Ontrak
Presentation & Email Marketing Design
Bootcamp Group Project - 2024
*Adobe Illustrator/Canva/Figma | 2024
In this project, I led a complete brand overhaul, redefining the brand’s values, mission, purpose, and positioning through in-depth brand diagnosis, market research, and competitor analysis. I revamped the design system, including the logo, social media marketing, email campaigns, and designed the presentation slides. As team lead, I structured the content, coordinated between team members, and presented the final strategy to ensure clear communication and alignment.
Brief
Founded in 1931, OnTrak started out designing custom running shoes for the US Olympic team ahead of the 1932 US-hosted Olympic Games, held in its headquarter city of Los Angeles, California.
03 | REDNOTE for Chinese Market
Social media localization
Tod’s
customer-oriented store account
- Social media operation: Imagetelling to actively engage Chinese clients
- Content creation: Structured content and right keywords to optimise the display in the search results through search engines 
S.HAWKINS
British sustainable denim brand
- Maximizing Social Media Impact through content glocalization
- Enhancing customer engagement: leveraging relevant tags and trend updates
-Live Marketing Event Coverage: Repurposing Excess Fabric into Stylish Pet Neckerchiefs